In the fiercely competitive oral beauty market, a technological revolution for "translucent whitening" is quietly emerging. In the summer of 2025, OBLUE redefines oral whitening logic with its groundbreaking upgrade—OBLUE HITE TOMATO Pine Bark Brightening Drink (market nickname: "Double White Bomb"), ushering in the era of "full-channel translucent whitening."
■ Market Insight: The Era of Systematic & Precision Whitening
As ingredient awareness and scientific skincare become mainstream, consumer demands for whitening have evolved from "quick results" to a holistic pursuit of efficacy, depth, ingredient synergy, and safety. The market now requires solutions that transcend traditional melanin suppression, addressing the entire cycle of melanin production, transfer, and metabolism—while integrating UV defense, anti-glycation, and anti-inflammatory pathways.
OBLUE's R&D team has decoded this shift, translating cutting-edge research into a product that delivers long-lasting, healthy, luminous skin, propelling oral whitening into a new era of precision and synergy.
■ Breakthrough Upgrade: OBLUE HITE TOMATO Pine Bark Brightening Drink
As OBLUE's flagship whitening line, the White Tomato series has always been synonymous with scientific whitening. This upgraded version is not merely an iteration but a triple leap:
- Enhanced Core Concentrations for stronger photoprotection;
- New Pine Bark Extract to unlock "glycation-oxidation dual defense";
- OBLUE's Proprietary Anti-Inflammatory Complex to fortify skin stability.